![]() Trending now: 'Trending now' shows a list of all searches and forecasted trends in an active period.If you use a manager account, you can find two tables in your Insights page: Review the data to view how search interest and your performance compare over time.Review your performance and consider if you’re keeping up with the pace of demand for relevant search terms, or whether there is more volume for you to capture.Click the Insights and reports drop-down in the section menu.In your Google Ads account, click the Campaigns icon. ![]() On your Insights page, the trend summary gives you a snapshot of the search interest in your market alongside your actual performance. If you’re still using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page that you’re searching for. Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. Search trends are available in the manager account and at account and campaign levels. You can view search trends from the insights page of your account or from your Google Ads manager account. ![]() Respond to changes in consumer behaviour: Act on shifts in search interest by reviewing the Recommendations for each search trend.Identify growth opportunities: Use search trend performance to identify areas of search demand where you don’t currently show ads.Find emerging trends: You’ll find search trends relevant to your products and services.Query: logged engagement on (for example, search or scroll).Search Volume: Volume of queries for this term over the period of time.What you can learn from the trend time period.This article explains how search trend insights work: You don’t currently have any ads showing for these insights. Suggested: Opportunities to expand your advertising to new areas relevant to your business.Account: Search trends related to your existing ads.You can use search trends to respond to shifts in search demand and identify potential opportunities for growth. Search trend insights help you understand the search interest for products and services relevant to your business.
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